Revenue Model & Monetarisierung
Agent Output
Agent: Alex Rivera (Gemini Researcher) Datum: 2026-01-28
Das 3-Tier Ascension Model
Übersicht
┌───────────────────────────────────────────────────────────────────┐
│ REVENUE ARCHITECTURE │
├───────────────────────────────────────────────────────────────────┤
│ │
│ TIER 1: FREE (€0) │
│ ├─ Lead Generation Engine │
│ ├─ 80% des Social Value │
│ └─ Target: 10.000+ Members │
│ │
│ TIER 2: PRO (€97/mo) ← SKOOL GAMES OPTIMIERT │
│ ├─ Alle Courses Inklusive │
│ ├─ Advanced Features │
│ └─ Target: 500-1.000 Members │
│ │
│ TIER 3: ELITE (€297/mo) │
│ ├─ Expert Lounge + Thorsten Access │
│ ├─ High-Touch Experience │
│ └─ Target: 50-100 Members │
│ │
└───────────────────────────────────────────────────────────────────┘
Mermaid Diagramm (click to expand)
flowchart TB subgraph FREE["TIER 1: FREE (€0)"] direction TB F1["Lead Generation Engine"] F2["80% des Social Value"] F3["🎯 Target: 10.000+ Members"] end subgraph PRO["TIER 2: PRO (€97/mo)<br/>⭐ SKOOL GAMES OPTIMIERT"] direction TB P1["Alle Courses Inklusive"] P2["Advanced Features"] P3["🎯 Target: 500-1.000 Members"] P4["💰 €48.5k - €97k MRR"] end subgraph ELITE["TIER 3: ELITE (€297/mo)"] direction TB E1["Expert Lounge + Thorsten Access"] E2["High-Touch Experience"] E3["🎯 Target: 50-100 Members"] E4["💰 €14.8k - €29.7k MRR"] end FREE -->|"8-12%"| PRO PRO -->|"5-10%"| ELITE style FREE fill:#e8f5e9 style PRO fill:#fff3e0 style ELITE fill:#fce4ec
Tier Details
TIER 1: FREE COMMUNITY
Entry & Retention Layer
Zugang: Jeder (auch ohne Course-Kauf)
Inkludiert:
- Onboarding Basics (Open)
- Community Channels (alle)
- Weekly Challenges (alle)
- KI Café Archive
- 80% des Social Value
Monetization Path: Lead Gen für Courses und Pro Tier
Ziel: 10.000+ Mitglieder (Skool Discovery Ranking)
TIER 2: PRO MEMBERSHIP (€97/mo)
Revenue Engine - Skool Games optimiert
Preis-Rationale:
- €97/mo = knapp unter Skool Games Cap (€100)
- Maximale Games Punkte für Discovery
- NUR Monthly, kein Annual Discount (Games-Optimierung)
Inkludiert:
- Alle Courses (Kickstart, Mastery, Masterclass Content)
- Advanced Challenges (wöchentlich)
- Live Office Hours (2x/Woche)
- Resource Library (Templates, Tools)
- Priority Support (<24h)
- Expert Q&A Access
Ziel: 500-1.000 Mitglieder = €48.500 - €97.000 MRR
TIER 3: ELITE MASTERMIND (€297/mo)
High-Touch Premium Layer
Zugang: Application + Level 7+ OR Course Alumni
Inkludiert:
- Expert Lounge Zugang
- 1:1 Quarterly mit Thorsten
- Ausbildung Content Inklusive
- AI Summit VIP Pass
- Mastermind Calls (wöchentlich, max 20)
- Custom Implementation Support
Jährlich: €2.970 (€247.50/mo avg) mit €500 Rabatt
- Lock-in wichtiger als Games (über Cap)
Ziel: 50-100 Mitglieder = €14.850 - €29.700 MRR
Migration Strategy für Bestandskunden
Kritisch: Bestandskunden nicht verprellen!
| Segment | Bereits bezahlt | Migration Offer | Rationale |
|---|---|---|---|
| Kickstart Alumni | €197 | 6 Monate Free → €97/mo | ”Upgrade zum Pro” |
| Mastery Teilnehmer | €497 | 12 Monate Free → €97/mo | ”Alle neuen Inhalte inklusive” |
| Masterclass | €997 | 18 Monate Free → €67/mo | ”Lifetime Discount” |
| Ausbildung | €2.997 | Elite €147/mo (50% OFF) | “Exclusive Mastermind” |
Revenue Projection (Year 1)
Conservative Scenario
| Quarter | Free Tier | Pro Tier | Elite Tier | Total MRR |
|---|---|---|---|---|
| Q1 | 5.000 | 300 (6%) | 20 | €35.040 |
| Q2 | 6.000 | 450 (7.5%) | 35 | €52.215 |
| Q3 | 7.000 | 550 (8%) | 45 | €66.715 |
| Q4 | 8.000 | 700 (9%) | 60 | €85.720 |
Annual Recurring Revenue (ARR): ~€1.028.640
Best Case Scenario
| Metric | Conservative | Best Case |
|---|---|---|
| Free→Pro Conversion | 8% | 15% |
| Pro Churn | 5%/mo | 3%/mo |
| Elite Adoption | 60 | 100 |
| Year 1 MRR | €85k | €150k+ |
Upsell-Sequenzen
| Trigger | Timing | Offer | Target Conversion |
|---|---|---|---|
| Level 3 erreicht | Tag 14-21 | Pro Trial (14 Tage) | 30% Trial, 60% Trial→Paid |
| Course abgeschlossen | Tag 30-45 | Pro mit Bonus | 25% Direct |
| 90 Tage Pro | Tag 90 | Elite Application | 5% Upgrade |
| Inaktivität (30d) | Churn-Risk | Discount (€67 statt €97) | 15% Win-Back |
Referral-Programm
Pro Member referiert
| Rolle | Benefit |
|---|---|
| Referrer | 1 Monat kostenlos (€97 Value) |
| Referee | 50% OFF ersten Monat (€48.50) |
Elite Member referiert
| Rolle | Benefit |
|---|---|
| Referrer | €500 Credit |
| Referee | Fast-Track zu Elite (skip waitlist) |
Target: 20% Mitglieder referieren ≥1 Person/Jahr
Revenue Diversification
| Stream | % of Revenue | Risk Level |
|---|---|---|
| Pro Subscriptions | 60-70% | Medium |
| Elite Subscriptions | 15-20% | Low |
| Course Sales (Einmalig) | 10-15% | Low |
| Expert Marketplace | 3-5% | Low |
| Affiliate/Sponsorships | 2-5% | Medium |
Key Metrics Dashboard
Revenue Metrics
| Metric | Target | Formula |
|---|---|---|
| MRR | €50k+ (Month 6) | Σ(Monthly Subs) |
| MRR Growth | 15%+ monthly | (Current - Previous) / Previous |
| ARPU | €25+ | MRR / Total Paying |
| LTV | €1.200+ | ARPU × Avg Lifetime |
| CAC | <€150 | Marketing / New Customers |
| LTV:CAC | 8:1+ | LTV / CAC |
Retention Metrics
| Cohort | M1 | M3 | M6 | M12 |
|---|---|---|---|---|
| Free | 100% | 70% | 55% | 45% |
| Pro | 100% | 85% | 78% | 70% |
| Elite | 100% | 92% | 88% | 85% |
Churn Thresholds
| Tier | Acceptable | Red Flag |
|---|---|---|
| Free | 10-15%/mo | >20% |
| Pro | 5-8%/mo | >10% |
| Elite | 2-5%/mo | >8% |
Churn Prevention System
Early Warning Signals
🔴 High Risk (Intervene binnen 24h)
- Keine Aktivität seit 14 Tagen
- Subscription Downgrade-Versuch
- Negative Sentiment in Posts
🟡 Medium Risk (Intervene binnen 7 Tagen)
- Keine Aktivität seit 7 Tagen
- Level stagniert
- Engagement-Drop
Intervention Playbook
- Personal DM (Admin/Community Manager)
- “What’s missing?” Survey
- Custom Value-Add (Bonus Content, 1:1 Call)
- Pause Option (1 Monat freeze statt Cancel)
Weiterführend:
- 01-multi-perspektiven - Business-Perspektive im Detail
- 01-hub-architektur - Tier-Architektur
Revenue Model by Alex Rivera - Gemini Researcher