User Journey Maps

Agent Output

Agent: Serena Blackwood (Architect) Datum: 2026-01-28

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Persona 1: Der Neugierige Einsteiger (Emma)

Background

Rolle: Marketing Manager AI-Erfahrung: Null Situation: Hat von KI gehört, ist überfordert

Journey Map

DAY 1:  Join → Welcome Lounge → "START HERE" → First 7 Days Checklist
        ↓
DAY 2:  Introduce Yourself Post → First Engagement (50 pts) → "First Step Badge"
        ↓
DAY 3:  Quick Wins Space → Daily AI Tip → Copy Prompt Template → Try it out
        ↓
DAY 7:  First 100 Points Challenge → Post first win → Community Feedback
        ↓
WEEK 2: Tools & Resources → Download Template Pack → Apply to own work
        ↓
WEEK 4: 500 Points Reached → Implementation Hub UNLOCKED → Post first project
        ↓
MONTH 3: Regular Contributor → Expert Q&A Access → Ask specific questions
        ↓
MONTH 6: 2000+ Points → Strategy Lounge UNLOCKED → Share Case Study

Mermaid Diagramm (click to expand)

flowchart TB
    D1["DAY 1: Join"]
    D1 --> W1["Welcome Lounge"]
    W1 --> S1["START HERE"]
    S1 --> C1["7 Days Checklist"]

    C1 --> D2["DAY 2: Intro Post"]
    D2 --> E1["First Engagement<br/>50 pts"]
    E1 --> B1["🎯 First Step Badge"]

    B1 --> D3["DAY 3: Quick Wins"]
    D3 --> T1["Daily AI Tip"]
    T1 --> P1["Copy Prompt Template"]

    P1 --> D7["DAY 7: 100 pts Challenge"]
    D7 --> W2["Post first win"]

    W2 --> WK2["WEEK 2: Tools & Resources"]
    WK2 --> DL["Download Templates"]

    DL --> WK4["WEEK 4: 500 pts reached"]
    WK4 --> IH["🔓 Implementation Hub"]

    IH --> M3["MONTH 3: Regular Contributor"]
    M3 --> QA["🔓 Expert Q&A Access"]

    QA --> M6["MONTH 6: 2000+ pts"]
    M6 --> SL["🔓 Strategy Lounge"]
    SL --> CS["Share Case Study"]

Key Touchpoints

Touchpoint	Timing	Action
Welcome Bot DM	Day 0	Automated personal welcome
Weekly Digest Email	Weekly	Curated top posts
Mentor Match	500pts	Paired with experienced member
Format Recommendation	Based on engagement	Suggest Kickstart/Mastery

Emma’s Needs

Was Emma braucht

• Safe Space: Keine “dummen Fragen”-Angst
• Quick Wins: Schnelle Erfolgserlebnisse
• Clear Path: Wissen was als nächstes kommt
• Peers: Andere Anfänger finden

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Persona 2: Der Ambitionierte Umsetzer (Marcus)

Background

Rolle: Selbstständiger Berater AI-Erfahrung: Kickstart gemacht Situation: Will mehr, bereit zu investieren

Journey Map

ENTRY:  Kickstart Alumni Tag → Auto-assigned 300 Points → Skip Welcome
        ↓
DAY 1:  Implementation Hub → Post Kickstart Project → Get Feedback
        ↓
WEEK 1: Use Case Library → Find industry-specific templates → Apply
        ↓
WEEK 2: Expert Q&A → Ask advanced question → Get Expert Answer
        ↓
MONTH 1: 1000 Points → Collabs Space UNLOCKED → Find Project Partner
        ↓
MONTH 2: Mastery Path Interest → DM from Skool Bot → Schedule Call
        ↓
MONTH 3: 2000 Points → Strategy Lounge → Discuss Business Model
        ↓
MONTH 6: Case Study Review Contributor → Featured Expert → Inner Circle Invite

Mermaid Diagramm (click to expand)

flowchart TB
    E["ENTRY: Kickstart Alumni"]
    E --> P300["Auto 300 Points<br/>Skip Welcome"]

    P300 --> D1["DAY 1: Implementation Hub"]
    D1 --> KP["Post Kickstart Project"]
    KP --> FB["Get Feedback"]

    FB --> W1["WEEK 1: Use Case Library"]
    W1 --> TEMP["Industry Templates"]

    TEMP --> W2["WEEK 2: Expert Q&A"]
    W2 --> ADV["Ask advanced question"]

    ADV --> M1["MONTH 1: 1000 Points"]
    M1 --> COL["🔓 Collabs Space"]
    COL --> PART["Find Partner"]

    PART --> M2["MONTH 2: Mastery Interest"]
    M2 --> DM["DM from Bot"]
    DM --> CALL["Schedule Call"]

    CALL --> M3["MONTH 3: 2000 Points"]
    M3 --> SL["🔓 Strategy Lounge"]

    SL --> M6["MONTH 6: Featured Expert"]
    M6 --> IC["💎 Inner Circle Invite"]

Key Touchpoints

Touchpoint	Timing	Action
Kickstart Alumni Onboarding	Day 0	Custom welcome, skip basics
Mastery Path Funnel	1000pts	Automated DM sequence
Expert Verification	2000pts	Manual review + badge
Inner Circle Application	Invitation	Personal outreach

Marcus’s Needs

Was Marcus braucht

• Challenge: Keine Basics, echte Tiefe
• Peers: Andere Fortgeschrittene
• ROI: Konkrete Business-Anwendung
• Recognition: Status als Experte

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Persona 3: Die Erfahrene Expertin (Sophia)

Background

Rolle: AI Consultant AI-Erfahrung: Profi Situation: Sucht Austausch auf Augenhöhe, will nicht erklären

Journey Map

ENTRY:  Referral from Inner Circle → Manual Verification → 2500 Points Start
        ↓
DAY 1:  Strategy Lounge → Join ongoing discussion → Share Experience
        ↓
WEEK 1:  Advanced Automation → Contribute Code Snippet → Get Recognition
        ↓
WEEK 2:  Expert Q&A → Answer Questions → Build Reputation
        ↓
MONTH 1: Case Study Review Invitation → Collaborate with Thorsten → Featured
        ↓
MONTH 2: Build in Public → Launch own Project → Community Support
        ↓
MONTH 3: Top Contributor Badge → Leaderboard #1 → Masterclass Speaking Invite
        ↓
ONGOING: Alumni Network → Mentor new Members → Speaking Opportunities

Mermaid Diagramm (click to expand)

flowchart TB
    E["ENTRY: IC Referral"]
    E --> V["Manual Verification"]
    V --> P25["2500 Points Start"]

    P25 --> D1["DAY 1: Strategy Lounge"]
    D1 --> DISC["Join Discussion"]
    DISC --> EXP["Share Experience"]

    EXP --> W1["WEEK 1: Advanced Automation"]
    W1 --> CODE["Contribute Code"]
    CODE --> REC["Get Recognition"]

    REC --> W2["WEEK 2: Expert Q&A"]
    W2 --> ANS["Answer Questions"]
    ANS --> REP["Build Reputation"]

    REP --> M1["MONTH 1: Case Study Review"]
    M1 --> TH["Collaborate with Thorsten"]
    TH --> FEAT["Featured"]

    FEAT --> M2["MONTH 2: Build in Public"]
    M2 --> LAUNCH["Launch Project"]

    LAUNCH --> M3["MONTH 3: Top Contributor"]
    M3 --> LB["🏆 Leaderboard #1"]
    LB --> SPEAK["Masterclass Speaking"]

    SPEAK --> ON["ONGOING: Alumni Network"]
    ON --> MENT["Mentor Members"]
    MENT --> OPP["Speaking Opportunities"]

Key Touchpoints

Touchpoint	Timing	Action
VIP Onboarding	Day 0	Personal intro from Thorsten
Expert Contributor Program	Week 2	Paid speaking/content offer
Beta Access	Ongoing	Test new formats
Advisory Board Invitation	Top 10	Strategic input

Sophia’s Needs

Was Sophia braucht

• Signal-to-Noise: Keine Anfänger-Fragen
• Peer Challenge: Diskussionen auf Augenhöhe
• ROI for Time: Compensation oder Visibility
• Influence: Mitgestalten statt konsumieren

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Das 3-3-3 Onboarding System (für alle Personas)

Das Geheimnis: Strukturierte erste Stunden und Tage

First 3 Hours (Activation Window)

MINUTE 1-15: Willkommens-Sequenz
├─ Automated Welcome DM (personal von Admin)
├─ "Start Here" Channel Pin (3-Klick-Pfad zum ersten Erfolg)
└─ Level 1 Badge ("AI Rookie" - sofortige Identität)

MINUTE 16-60: Erste Quick Win
├─ Pre-loaded Question in #introductions (Copy-Paste, Edit, Post)
├─ Sofortiges Admin-Like + Kommentar (innerhalb 10 Min)
└─ Erste 5 Punkte = Level 2 ("AI Explorer")

HOUR 2-3: Erste Lern-Session
├─ "Kickstart Basics" Course (Open Access)
│   ├─ Lektion 1: "Dein erster Prompt" (8 Min Video)
│   ├─ Mini-Challenge: Screenshot deines Ergebnisses
│   └─ Post in #wins → Weitere 5 Punkte
└─ Unlock: "AI Tools Cheat Sheet" (Level 2 Belohnung)

Mermaid Diagramm (click to expand)

flowchart TB
    subgraph MIN15["MINUTE 1-15: Willkommen"]
        DM["Automated Welcome DM"]
        PIN["Start Here Channel Pin"]
        L1["🏅 Level 1 Badge<br/>AI Rookie"]
        DM --> PIN --> L1
    end

    subgraph MIN60["MINUTE 16-60: Quick Win"]
        Q["Pre-loaded Question"]
        POST["Copy-Paste, Edit, Post"]
        LIKE["Admin Like + Kommentar<br/>innerhalb 10 Min"]
        L2["🏅 Level 2<br/>AI Explorer"]
        Q --> POST --> LIKE --> L2
    end

    subgraph HOUR3["HOUR 2-3: Lern-Session"]
        COURSE["Kickstart Basics Course"]
        VIDEO["Lektion 1: Dein erster Prompt<br/>8 Min Video"]
        CHALL["Mini-Challenge:<br/>Screenshot posten"]
        WIN["Post in #wins<br/>+5 Punkte"]
        UNLOCK["🔓 AI Tools Cheat Sheet"]
        COURSE --> VIDEO --> CHALL --> WIN --> UNLOCK
    end

    MIN15 --> MIN60 --> HOUR3

First 3 Days (Habit Formation)

Tag	Ziel	Mechanic	Belohnung
Tag 1	Erste Interaktion	Intro-Post + 1 Kommentar	Level 2, Cheat Sheet
Tag 2	Erste Anwendung	Challenge-Teilnahme	Level 3, Advanced Course Unlock
Tag 3	Erste Beziehung	Kommentiere 3 andere Posts	”Community Helper” Badge

First 3 Weeks (Community Integration)

• Woche 1: Cohort-Buddy-System (gepaart mit Member aus gleichem Monat)
• Woche 2: Einladung zu “Beginner Office Hours” (Live Q&A, nur <Level 5)
• Woche 3: “Graduation Post” - Reflexion über erste 3 Wochen

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Onboarding Metrics

Metric	Target	Measurement
7-Day Activation	65%+	% mit ≥3 Posts/Comments in ersten 7 Tagen
First Post Time	<24h	Median Zeit bis erster Post
Level 3 Attainment	50% in 14 Tagen	% die 25 Punkte erreichen
Peer Connection	3+ Connections	Anzahl reziproker Interaktionen
Course Start Rate	70%+	% die Lektion 1 öffnen
30-Day Retention	75%+	% aktiv nach 30 Tagen

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Weiterführend:

• 01-hub-architektur - System Architektur
• 01-multi-perspektiven - 5-Stakeholder-Analyse

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User Journeys by Serena Blackwood - System Architect

architecture koerting user-journey personas onboarding